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We recently had our annual reviews at work, and as part of the process, we were asked to set some goals for the upcoming year. By all accounts, these goals are not really followed up on by management, but I put some thought into my goals anyway, because they’re MY goals and it’s MY responsibility to follow up on them.
After setting my goals, I thought I’d share some tips on setting your own goals, whether it is for your annual performance review, or just for your own benefit.
Setting professional goals forces you to think about your career, and to broaden your view from the here-and-now, to the future. You may be scrambling to do all your work well in the moment, but take a minute to think about 5 years from now, or 10 years from now, and what you need to do to get where you want to go.
Maybe just doing your work each day isn’t enough. Maybe you need to become involved in the community, find new clients for your company, seek out training events that you can attend, and then teach your coworkers about.
Figure out what your overall objective is first
Is your goal to make partner in the next 10 years? Is your goal to move into more of a business development role? Do you want to specialize in one industry?
Before you can set your goals for the upcoming year, you need to put some thought into your ultimate goal over the next 10 years. (Or 20. Longterm. However far ahead you think you can handle.)
If, deep down, you don’t plan to make partner, then your annual goals now may be completely different. You don’t need to point out to your boss that you are not attempting to make partner, of course!
Some of our former employees were interested in part-time work when they became parents. They handle monthly bookkeeping for some of our clients now, rather than working for us full time doing audits. It would also be possible to transition to working as an individual tax accountant - but our firm does more corporate taxes, while an individual practitioner would likely handle more individual and partnership returns.
Even if you don’t work in accounting, you can still apply this to the job you are currently in. What direction do you want to go in from where you are now?
Figure out what your short term objectives are
Okay, now that I have set my long-term objective, I can figure out some short term objectives are.
Let’s say I picked the ”partner” route. I’m going to want to make sure I’m assigned to some of our biggest clients, I’m going to want to network with other people at the levels in between me and partners. It depends on your firm what other objectives you might have.
Set goals that will help you achieve those objectives
You can’t just set your goal to being assigned to the biggest client - you need to set goals that will help you get there. Maybe you’ll attend an industry conference, to gain more knowledge about that client’s industry in the upcoming year. Maybe you’ll check with managers on that project first every time you’re out of work to do during the year, and then make sure you do that work promptly and well.
At this point in the process, you are figuring out the actual steps you can wake up and do every day that will help you achieve your objectives.
How I applied this to my annual review
I set a goal to learn how to do a particularly tricky type tax return well - and then I laid out steps I can take to get there. I will read the regulations referenced in the form instructions. I will find a good example of how to do the return properly, and study the example. I will actively ask for more of this type of return to practice on.
I also set a personal goal to work more efficiently; I want to get my chargeable hours in and go home earlier this year. This is not a goal I shared with my boss, because I don’t want to suggest that I haven’t been using my time efficiently already… but that doesn’t mean that I can’t set it as a goal for the year anyway!
Your annual review
Does your employer have you set annual goals? Do they follow up on these, or leave them up to you to keep track of? What were your career goals this year?